Showday!!! Woke up and ironed my suit for the Latin Grammys. I ate some breakfast with one of my co-workers and went to the venue to catch some of the dress rehearsals for a bit before the green carpet opened at 1pm. The doors opened to the general public at 3pm and wow was it crowded. There were hundreds of people who were not even going to the show lined up to catch a glimpse of the arriving stars. Aahhhh Human traffic Jam. Scary…
Once inside I walked backstage to see the hustle and bustle of the pre-show zoo. Artists, presenters, managers, publicists, and crew all running around tying loose ends minutes before the show. This is the most hectic part of the show. You don’t see it but it’s all happening backstage away from the cameras. I didn’t want to be in the way so I went to the front of house to catch the grand opening of the show.
Showtime!!! Juan Luis Guerra who had 4 Latin Grammy nominations opened the special night with his hit ‘La Guagua’ on a Shure Beta58. The stage had an underground pool in it where “Le Reves” synchronized swimmers performed to the beat. It was an incredible way to kick off the night.
For the second straight year the show’s hosts were Eugenio Derbez and the beautiful Lucero which presented on Shure wireless all night long. After a couple of performances and awards came time for Prince Royce and Ben E. king to share the stage for a very memorable version of “Stand By Me” which they both performed on Beta58’s. Other artists whom performed with Shure were: Wisin y Yandel, Jenny Rivera, Banda el Recodo, La Mala Rodriguez, Rosario, Alejandro Fernandez, Grupo Pesado, Aleks Syntek, Aida Cuevas, Choc Quib Town, Chino y Nacho and Gilberto Santa Rosa and Johnny Ventura.
I have to say that each year this show keeps getting better and I am happy that it will be in Vegas for the next couple of years. It’s cool that most of the performances included one of the many Vegas acts. But of all the cool things the coolest had to be when Alex Cuba won the Grammy for Best New Artist. After Alejandro Sanz read his name I ran backstage to congratulate him when he came down th ramp. It was a very special moment to be there when one of our endorsers gets awarded. He showed me the card with his name on it and pointed at it and said, “Bro, I just won a Grammy, I’m a Grammy winning artist…”
It’s easy for me to say this but I knew he eventually would be. Other members of our Shure Endorser Family Members who went home with some hardware were: Gustavo Cerati, Julieta Venegas and Arturo Sandoval. Congratulations to all of the winners and thank you for doing what you do. Hasta el proximo año!
For more info including a full list of winners visit: http://www.latingrammys.com/ganadores