The 137th convention of the Audio Engineering Society (or AES) was held last week in Los Angeles, and we were there front and center . . . literally. Our home away from home at booth 1501 was right inside the front doors of the convention hall, and we were so excited to show off our newest products to the audio engineers, artists, and students in attendance.
Our new headphones, the SRH144, SRH145, and SRH145m+ made a great impression. People seemed impressed that we were able to pack Shure quality sound into such an affordable and collapsible little package. But they weren’t the only listening products to feel the love. Many people took our Sound Isolating™ earphones and our other headphone models out for a spin at our listening station.
Another new product that gained a lot of buzz was our new stereo monitor system, the PSM®300. Everyone was intrigued by its ability to combine nearly latency-free analog RF transmission with the superior audio quality of 24-bit digital audio processing. And the people stopping by the booth weren’t the only ones impressed: ProSound Network named it “Best of Show”!
The rest of the booth was equally crowded and bustling. The mic listening station was very popular with people trying out many of our wired mics including the KSM535/ED and SM7B. Our wireless station offered demonstrations of ULX-D®, QLX-D™, and Axient®. We also had several of our associates participate in seminars. Michael Pettersen, our corporate historian, gave a presentation about Benjamin Bauer, inventor of the iconic Shure Unidyne Microphone. Dave Mendez from our Systems Support group gave an informative talk on miking fundamentals for the stage, and our resident FCC liaison, Mark Brunner, was a panelist on a discussion about the upcoming spectrum auction.
Halfway through Day 1, we were pleasantly surprised by representatives from the NAMM TEC Awards committee. They informed us that three of our products, the GLXD16 digital wireless guitar system, SRH1540 Premium Closed-Back Headphones, and ShurePlus™ Channels Mobile Application for iOS, have all been nominated for 2014 TEC awards. We can’t wait to find out the results next year at NAMM!