Allison Wolcott

Allison Wolcott

Allison Wolcott started singing at Shure and now sings wherever they'll let her. She wishes she were Brandi Carlile, Neko Case, and Johnny Cash all rolled up in a voice box. Her favorite mic is the BETA®87A. Interviews with product developers and general Shure news are her beat.
Interviews

A Culture of Innovation

Shure strives to be the most trusted audio brand worldwide. How we do that has evolved over the years, yet perhaps also come full circle. Four Shure executives share their perspective on innovation in this post.
Education

Choosing the Right Mic

This post explains what to look for in mics for different applications so you can outfit your band appropriately. Product suggestions from value-priced to feature-rich are included.
St. Patrick's Day Music in Chicago
Interviews

St. Patrick’s Day Music in Chicago

Sean Sullivan of the product management team is a native Chicago South Sider and a singer. For him, those things converge on St. Patrick’s Day. Here, he shares what makes the holiday unique in Chicago, plus a playlist.