Allison Wolcott

Allison Wolcott

Allison Wolcott started singing at Shure and now sings wherever they'll let her. She wishes she were Brandi Carlile, Neko Case, and Johnny Cash all rolled up in a voice box. Her favorite mic is the BETA®87A. Interviews with product developers and general Shure news are her beat.
Interviews

A Culture of Innovation

Shure strives to be the most trusted audio brand worldwide. How we do that has evolved over the years, yet perhaps also come full circle. Four Shure executives share their perspective on innovation in this post.
Education

Choosing the Right Mic

This post explains what to look for in mics for different applications so you can outfit your band appropriately. Product suggestions from value-priced to feature-rich are included.