Allison Wolcott

Allison Wolcott

Allison Wolcott started singing at Shure and now sings wherever they'll let her. She wishes she were Brandi Carlile, Neko Case, and Johnny Cash all rolled up in a voice box. Her favorite mic is the BETA®87A. Interviews with product developers and general Shure news are her beat.
News

A Culture of Innovation

Shure strives to be the most trusted audio brand worldwide. How we do that has evolved over the years, yet perhaps also come full circle. Four Shure executives share their perspective on innovation in this post.
News

The Mic Listening Lab Gets an Upgrade

Soren Pedersen outlines the recent updates to this handy online Shure mic comparison tool, gives a walk-through of how to use it, and explains how his team recorded all the samples in the most scientific conditions possible.