Allison Wolcott

Allison Wolcott

Allison Wolcott started singing at Shure and now sings wherever they'll let her. She wishes she were Brandi Carlile, Neko Case, and Johnny Cash all rolled up in a voice box. Her favorite mic is the BETA®87A. Interviews with product developers and general Shure news are her beat.
BetaLineBlog
Events

Starts with B: Beta Microphone & BLX Wireless Webinars

Our April webinars are brought to you by the letter B, as in Beta Microphones and BLX Wireless. As always, Shure Learning Center webinars are free to attend, and attendance is first come, first serve. Beta Microphone Basics Since the introduction of the original BETA 57 and BETA 58® microphones, the premium sound quality, road-worthy […]

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Events

Free March Webinars: DIS Systems & Wireless Troubleshooting

This month, join us for two new webinars. As always, Shure Learning Center webinars are free to attend, and attendance is first come, first serve. An Introduction to DIS DIS Discussion & Conference Systems offer a compelling alternative to traditional PA-based speech reinforcement systems. By providing users with localized sound reinforcement via small speakers integrated […]

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Contests

Fantastic Scholastic Contestants Share Post-Production Videos

For the 10 schools that participated in this year’s competition, it’s all over but the judging. Since last fall, they’ve had the opportunity to experiment with different Shure mics in an effort to record the best track they can using only Shure gear. In this final installment of the competition video series, the teams recap […]

Awards

Shure Wireless, Wired & PSM Products Receive Awards

When The NAMM Show rolls around, we can barely contain our excitement about sharing the new products we’ve been feverishly, painstakingly engineering all year long. There’s another part of NAMM season that keeps us on our toes, though. By then, products we’ve launched in the past year or so have been rigorously evaluated by users […]

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Events

Sign Up for Shure Learning Center February Webinars

This month, take an hour out of your day to learn about our forthcoming SCM820 Intellimix® Automatic Mixer or get up to speed on the latest White Spaces developments. As always, Shure Learning Center webinars are free to attend, and attendance is first come, first serve. New Product Overview: SCM820 Digital Automatic Mixer Built on […]

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Contests

Fantastic Scholastic Contestants Share Tracking Phase Videos

At studios across the country, the 10 student teams in the Fantastic Scholastic 9 Recording Competition are tracking like there’s no tomorrow, sometimes working into the wee hours just to get that “phat like a sausage” sound, as one sleep-deprived competitor put it. Whatever it takes is what they’re doing! (Teamwork, humor, teamwork, and teamwork. […]

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First Look

GLX-D Digital Wireless First Look from NAMM

The GLX-D Digital Wireless Systems is being previewed at Winter NAMM 2013. Chris Lyons introduces GLX-D Digital Wireless, which features LINKFREQ, next-gen battery technology, and the first guitar pedal receiver from Shure.

News

Spend Summer 2013 at Shure: Interns Wanted

Last fall, our recruitment team hit the college job fair circuit looking for the Shure Summer Intern Class of 2013. They recently posted the available positions, and they hope to make hiring decisions in February. So, what I’m trying to say is, now’s the time to apply. We’re looking for bright, passionate, and personable interns […]

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Events

New Webinar: Centraverse Installed Sound Microphones

It seems fitting to kick off our free Shure Learning Center webinar offering for 2013 with an overview of a new product line. New Product Overview: Centraverse™ Installed Sound Microphones Webinar Our new Centraverse Microphones offer quality, affordable audio for installed sound applications. Join Shure Systems Support Manager Gino Sigismondi and learn how to choose […]

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Contests

Fantastic Scholastic Contestants Share Planning Phase Videos

Mic locker: check. Headphones: check. Song selection: check. And now,  game on. Last fall, ten colleges were randomly selected from the pool of applicants to compete in our annual Fantastic Scholastic Recording Competition, in which audio education students seek the top nod from music industry giants by recording the best track they can using only […]

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Contests

Mic Your Wish Holiday Giveaway

Which Shure wired microphone have you always wanted? Tell us in a comment below by December 17, 2012. If we randomly draw your name from the commenters, you’ll win the Shure microphone of your dreams! (Exclamation point!) Any current Shure wired microphone is fair game. Seriously. Doesn’t matter if it’s for vocals, guitar, drums, broadcast, […]

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Artists

Rick Nielsen’s Guitar Collection on Display in Rockford

Not all musicians are gearheads, but Rick Nielsen of Cheap Trick most certainly is. In fact, his guitar collection elevates ordinary gearheadism to work-of-art status. If you’re in Rockford, Illinois, you can see for yourself at the exhibit Rick’s Picks: A Lifelong Affair with Guitars & Music at the Burpee Museum of Natural History. Running […]

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Contests

Thanks x 75,000!

Just in time for Thanksgiving, our Facebook likes hit the 75,000 mark, thanks to all you rock stars out there. We are feeling the love, and we want you to feel it too. So here’s what we’re doing: In the comments below, tell us why you’re passionate about music and sound. Don’t be shy. We’ll […]

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Events

Your Questions, Shure Answers: Live and In-Person

If you have a burning question about Shure gear, now’s your chance to get an answer from a real live Shure expert at your local Guitar Center store. On Saturdays between 12 PM and 5 PM throughout the holiday season, Shure reps will be on hand to listen to your particular audio quandary and work […]

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Events

How to Configure a Personal Monitor System: December Webinar

Our free webinar series continues with the following December offering… How to Configure a Personal Monitor System While the majority of musicians and monitor engineers are clear on the advantages of personal monitors, the proper ways to configure a personal monitor system are not as well known. Since no two situations are identical, it’s up […]

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Events

New Webinar: How to Choose a Shure Wireless Microphone

Our free Learning Center webinar series continues with a new offering for November: How to Choose a Shure Wireless Microphone Given the vast array of choices available in wireless microphone systems today, selecting the right one can be a daunting task. Join Manager of Shure Systems Support Gino Sigismondi for an in-depth discussion of the […]

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First Look

KSM9HS First Look from AES

At AES in San Francisco, we unveiled the KSM9’s younger sibling, the KSM9HS, which features switchable hypercardioid and subcardioid polar patterns. There’s a wired version, plus wireless versions available with the UR2 and ULXD2 transmitters. What’s so great about hypercardioid and subcardioid polar patterns, you ask? The hypercardioid works well on loud stages, isolating the […]