Davida Rochman

Davida Rochman

A Shure associate since 1979, Davida Rochman graduated with a degree in Speech Communications and never imagined that her first post-college job would result in a lifelong career that had her marketing microphones rather than speaking into them. Today, Davida is a Corporate Public Relations Manager, responsible for public relations activities, sponsorships, and donation programs that intersect with Shure at the corporate and industry level.
Microphones

Eight Ways to Mic an Accordion

With a growing legion of accordion players appearing with mainstream acts like Arcade Fire, The E Street Band, and Mumford & Sons, we offer instruction and sound samples for eight accordion miking techniques.
MOTIV

Mobile Recording with MOTIV

The best recording studio might be one that you can fit in your pocket. Here’s a look at everything you can do with digital recording solutions designed for your favorite mobile devices.
Students at Grammy Camp
Broadcast

GRAMMY Camp 2015: Campers Tell All

GRAMMY Camp brings together high school students for a 10-day total creative immersion. We chatted with students on the vocal and video production tracks about their camp experiences and their career goals.
How to Read a Microphone Frequency Response Chart
Microphones

How to Read a Microphone Frequency Response Chart

Shopping for a new microphone? Then, you’ll want to understand its frequency response. This article will explain the basics: how it’s measured, how to interpret a frequency response chart, and how to match the frequency response of the mic to the sound source.
Shot of Stage for How to Mic A Bluegrass Band Post
Microphones

How to Mic a Bluegrass Band

Les Banks of the legendary Ryman Auditorium and Cliff Miller, who has handled audio for nearly every major bluegrass act, explain which mics and techniques deliver that pure acoustic sound from the stage to the audience.
Five Essential Mobile Recording Rules
Uncategorized

Five Essential Mobile Recording Rules

Sometimes the recording studio is a rig that fits into the backpacks of two tourists bound for Europe. In this post, mobile recording engineer Adam Lansky offers tips for recording success anywhere: on the road, in the moment, and across the pond.
Uncategorized

Three Reasons Why Mic Placement Matters

In live sound, proper microphone placement has three desirable results: it offers optimal signal to noise ratio and gain before feedback and it captures the instrument’s “sweet spot”.
Broadcast

How to Mic a DSLR Video

Audio quality can make or break any video project. Shure experts discuss how to get great audio quality every time with proper DLSR micing techniques.
Pedalboards 101 and Beyond
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Pedalboards 101 and Beyond

With thousands of pedals, choosing what to buy can be daunting. Scott Khan, editor-in-chief at MusicPlayers.com, explains what to consider.
Uncategorized

What’s That Noise? And How to Fix It!

The hum. The buzz. The crackle. Or no sound at all.  While we’re all familiar with the unwanted sound of, let’s say, guitar amp feedback, there are other issues that are a little trickier to identify and eliminate.
Uncategorized

How to Clean a Mic

Cleaning your microphone not only improves performance, it’s also good hygiene. Learn simple and effective technique for cleaning microphones.
Uncategorized

EQ I.Q.: A Quick Primer

In live sound and recording situations, no one wants the listener to cover their ears or struggle to pick out a sound source. EQ can help.
House of Worship

2012 WATS Event Dallas, TX

Worship and Technology Leaders Team Up to Improve Your Skills Now in its fifth year of bringing technical expertise to those who work and volunteer in houses of worship, summit sponsors Shure, Yamaha, Elation Lighting and Renewed Vision are once again underwriting the cost of the two-day conference in three locations throughout 2012 so that […]
Uncategorized

SM58 Facts vs. Fiction!

Shure’s Chad Wiggins explains why other dynamic mic manufacturers work so hard at imitating the fabled 58 – and the one thing they all get wrong.
Broadcast

“Crazy good”: Videography, Wireless Receivers and the Shure UR5

Contributors: Keith Anderson, Videographer and Chris Lyons, Manager of Technical & Educational Communications at Shure For the videographer who is either earning a living or bringing in some extra income by shooting video for weddings, events or the Internet – audio can present a challenge.   You can’t have a bride holding a microphone while exchanging […]
Studio

The Mixdown Landscape

Mike Overlin tells us about the mixdown, a crucial recording step where individual recorded tracks are combined to make the finished master.
Uncategorized

‘White Space’ Devices & RF Coordination: What You Need to Know

For up-to-date information on the FCC Incentive Auction, please refer to our Resource Center.” The first TV Bands Device (aka “white space device” or WSD) has been approved by the FCC and was released to the market on January 26, 2012.  The device is the model AWR Agility White Space Radio manufactured by KTS Wireless (http://www.ktswireless.com/products-and-services/agility-white-space-radio-awr/). […]
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Understanding Mic Specs

We’ve put together a video series on how microphones work and microphone specifications. The first focuses on the Operating Principle.
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The Unidyne III and Ernie Seeler

Many Shure users have never heard of Ernie Seeler, even though a fair share of their livelihood exists because of him. Learn more about this historic man.
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Why Won’t My Mic Work?

We often get the question, “Why won’t my mic work with a certain device?” We’ve compiled some microphone specifications to explain this.
Uncategorized

Vocal Miking Tips

Bill Gibson, Developmental Editor for Hal Leonard Performing Arts Publishing Group, shares his answers to common vocal miking questions.
Uncategorized

What Is Good Sound?

The following article is an excerpt from Shure Notes / Musician, Issue #48 (September 1, 2011). Ever think about what good sounds really means? You’re probably thinking good material, excellent musicianship, and the right equipment, but it’s really a little more scientific than that. Most problems in live performance are directly related to fidelity, intelligibility, […]
Uncategorized

Rules of the Road

Most musicians know Murphy’s Law that “anything that can go wrong will go wrong.” But there are steps you can take to fight back.
Uncategorized

Which One’s For You?

Charting the Features of Shure’s Wireless Gear Shure offers various wireless systems and multiple microphone options for unlimited flexibility for any application or budget. To help you decide which Shure system is right for you, we have identified the key system features and differences, especially as they pertain to spectrum management. Performance Gear Wireless PGX […]
Uncategorized

Understanding Sound System Design and Feedback Using (Ugh!) Math

One of the basic building blocks of sound system design is the Potential Acoustic Gain (PAG) equation. With a few simple calculations it can provide a guide to dealing with the problems and restrictions encountered with feedback and other issues. Download this helpful guide. Understanding Sound System Design and Feedback Using (Ugh!) Math By Rich […]
Uncategorized

Top Wireless Performance

Five Troubleshooting Tips Gain set-up is crucial for the proper operation of the wireless transmitter.Handheld transmitters can be overdriven by a vocal presenter if the gain is set too high and under-driven if the gain is set too low. Both situations can lead to poor results.Always try to adjust for the talent of the day […]
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Untangling the Facts About Cords and Cables

While understanding the differences between mic, instrument and speaker cables isn’t quite as seductive as checking out the features of a new effects pedal or electronic keyboard, these are essential links in the audio chain. Getting a grip on the basics and learning a couple of tried-and-true techniques from the pros will make sure you’re […]
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How Rooms Affect Sound

Learn how various room characteristics and source-to-microphone distance affect the sound that is picked up by a microphone.
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The Super 55

In this podcast, we introduce the the Super 55. Rob Klegon gives an overview of the new product and how it compares to its predecessor.
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Mic Basics: Directionality

Part three of our three-part series on microphone basics. In this episode, Chris Lyons talks about microphone directionality, both unidirectional and omnidirectional.
Live

Venue Miking

Paris Lahr talks about how to succeed in music – including tips on miking in different venues and staying calm when equipment malfunctions.
Uncategorized

How to Buy A Microphone

The time has come. You’re about to embark on buying a microphone. In this article, we guide you through this maze with questions to ask yourself.