Davida Rochman

Davida Rochman

A Shure associate since 1979, Davida Rochman graduated with a degree in Speech Communications and never imagined that her first post-college job would result in a lifelong career that had her marketing microphones rather than speaking into them. Today, Davida is a Communications Manager, lending her skills to a wide spectrum of activities, from public relations and social media to content development and sponsorships.
Choosing and Using Specialty Mics on a Budget

Choosing and Using Specialty Mics on a Budget

Specialty microphones aren’t just for national tours and elite studios with big budgets. If you’re shopping on a budget, this post will give you confidence in selecting specialty mics, including gooseneck and side-address models.

Training Audio Volunteers at Bayside Church

Aaron Padilla, audio director at Bayside Church and tour manager for Lincoln Brewster, explains what it takes to train a small army of volunteers to pull off 11 services a week across multiple portable and fixed congregations for thousands of worshippers without missing a beat.
Drummer using Personal Monitoring System

PSM 101: Why Use Personal Monitors?

In Part 1 of this four-part video series, Shure Product Manager Michael Johns outlines the benefits of personal monitor systems over traditional wedge monitors on stage.
Choosing a Phono Cartridge in the Vinyl Revival

Choosing a Phono Cartridge in the Vinyl Revival

If you’re ready to go retro and experience the joy of listening to record albums, you’ll need to know how to shop for a record needle (phono cartridge). This post will help you choose with confidence and get in the analog groove.
How to Read a Microphone Frequency Response Chart

How to Read a Microphone Frequency Response Chart

Shopping for a new microphone? Then, you’ll want to understand its frequency response. This article will explain the basics: how it’s measured, how to interpret a frequency response chart, and how to match the frequency response of the mic to the sound source.

Personal Monitoring and The Quiet Stage in 5 Steps

Churches everywhere are looking for ways to lower the volume while improving the audio quality of their worship services. Here are tips for achieving a Quiet Stage through the use of in-ear monitoring and other technologies.
Shot of Stage for How to Mic A Bluegrass Band Post

How to Mic a Bluegrass Band

Les Banks of the legendary Ryman Auditorium and Cliff Miller, who has handled audio for nearly every major bluegrass act, explain which mics and techniques deliver that pure acoustic sound from the stage to the audience.