A Shure associate since 1979, Davida Rochman graduated with a degree in Speech Communications and never imagined that her first post-college job would result in a lifelong career that had her marketing microphones rather than speaking into them. Today, Davida is a Communications Manager, lending her skills to a wide spectrum of activities, from public relations and social media to content development and sponsorships.
Written by Davida Rochman on June 15, 2015 under Education
Musician Alexander Duvel stops by the Shure Performance Listening Center to share techniques for miking six of his favorite world instruments: the tabla, bansuri, dilruba, sitar, djembe, and cajon.
Written by Davida Rochman on May 29, 2015 under News
Shure sent one of its new MOTIV iOS digital mics to school at The Second City’s Training Center in Chicago. In this article, two instructors tell us how the MV51 fared in class.
Written by Davida Rochman on May 20, 2015 under News
The newest release of our Wireless Workbench software features the most robust set of updates ever. User Experience Designer Sam Drazin explains the highlights.
Written by Davida Rochman on April 8, 2015 under Education
The final installment in the PSM 101 video series details how to set up a PSM system in a variety of venues and configurations. Additional tips for maximizing performance are included.
Written by Davida Rochman on April 3, 2015 under Education
Specialty microphones aren’t just for national tours and elite studios with big budgets. If you’re shopping on a budget, this post will give you confidence in selecting specialty mics, including gooseneck and side-address models.
Written by Davida Rochman on March 27, 2015 under Education
Aaron Padilla, audio director at Bayside Church and tour manager for Lincoln Brewster, explains what it takes to train a small army of volunteers to pull off 11 services a week across multiple portable and fixed congregations for thousands of worshippers without missing a beat.
Written by Davida Rochman on March 25, 2015 under Education
Second in the four-part PSM 101 video series, this short video breaks down the operating principles of personal monitor systems and discusses both hardwired and wireless options.
Written by Davida Rochman on March 18, 2015 under Education
In Part 1 of this four-part video series, Shure Product Manager Michael Johns outlines the benefits of personal monitor systems over traditional wedge monitors on stage.
Written by Davida Rochman on March 4, 2015 under Education
If you’re ready to go retro and experience the joy of listening to record albums, you’ll need to know how to shop for a record needle (phono cartridge). This post will help you choose with confidence and get in the analog groove.
Written by Davida Rochman on February 5, 2015 under Education
Shopping for a new microphone? Then, you’ll want to understand its frequency response. This article will explain the basics: how it’s measured, how to interpret a frequency response chart, and how to match the frequency response of the mic to the sound source.
Written by Davida Rochman on January 5, 2015 under Education
Interested in a digital wireless system? This post covers the basics of going digital, including product and spectrum considerations, plus how to choose the right system for your needs.
Written by Davida Rochman on November 21, 2014 under Education
Churches everywhere are looking for ways to lower the volume while improving the audio quality of their worship services. Here are tips for achieving a Quiet Stage through the use of in-ear monitoring and other technologies.
Written by Davida Rochman on November 14, 2014 under Education
Les Banks of the legendary Ryman Auditorium and Cliff Miller, who has handled audio for nearly every major bluegrass act, explain which mics and techniques deliver that pure acoustic sound from the stage to the audience.
Written by Davida Rochman on October 30, 2014 under Education
Sometimes the recording studio is a rig that fits into the backpacks of two tourists bound for Europe. In this post, mobile recording engineer Adam Lansky offers tips for recording success anywhere: on the road, in the moment, and across the pond.
Written by Davida Rochman on October 27, 2014 under Education
This brief video explains how state-of-the-art technology allows GLX-D Digital Wireless to detect and avoid interference. Demonstration included!
Written by Davida Rochman on October 2, 2014 under Education
This brief video will demonstrate how to get the best sound isolation and the most comfortable fit from every Shure earphone.
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