A Shure associate since 1979, Davida Rochman graduated with a degree in Speech Communications and never imagined that her first post-college job would result in a lifelong career that had her marketing microphones rather than speaking into them. Today, Davida is a Corporate Public Relations Manager, responsible for public relations activities, sponsorships, and donation programs that intersect with Shure at the corporate and industry level.
Written by Davida Rochman on September 4, 2015 under Broadcast
GRAMMY Camp brings together high school students for a 10-day total creative immersion. We chatted with students on the vocal and video production tracks about their camp experiences and their career goals.
Written by Davida Rochman on July 10, 2015 under Live
Key Chang, FOH engineer for bluegrass duo Dailey & Vincent, shares the “reel-life” challenges of shooting a live concert DVD with a cast of thousands.
Written by Davida Rochman on June 22, 2015 under Wireless Systems
Squelch is a verb that means “to suppress,” and that’s exactly what squelch circuitry does in electronic terms. This post discusses different types of muting circuits in wireless audio systems.
Written by Davida Rochman on June 15, 2015 under Studio
Musician Alexander Duvel stops by the Shure Performance Listening Center to share techniques for miking six of his favorite world instruments: the tabla, bansuri, dilruba, sitar, djembe, and cajon.
Written by Davida Rochman on May 29, 2015 under MOTIV
Shure sent one of its new MOTIV iOS digital mics to school at The Second City’s Training Center in Chicago. In this article, two instructors tell us how the MV51 fared in class.
Written by Davida Rochman on May 20, 2015 under News
The newest release of our Wireless Workbench software features the most robust set of updates ever. User Experience Designer Sam Drazin explains the highlights.
Written by Davida Rochman on April 8, 2015 under Personal Monitoring Systems
The final installment in the PSM 101 video series details how to set up a PSM system in a variety of venues and configurations. Additional tips for maximizing performance are included.
Written by Davida Rochman on April 3, 2015 under Home RecordingMicrophonesStudio
Specialty microphones aren’t just for national tours and elite studios with big budgets. If you’re shopping on a budget, this post will give you confidence in selecting specialty mics, including gooseneck and side-address models.
Written by Davida Rochman on April 1, 2015 under Personal Monitoring Systems
The third installment in the Shure PSM 101 video series explains the important role that earphones play in personal monitor systems.
Written by Davida Rochman on March 27, 2015 under House of WorshipPersonal Monitoring SystemsWireless Systems
Aaron Padilla, audio director at Bayside Church and tour manager for Lincoln Brewster, explains what it takes to train a small army of volunteers to pull off 11 services a week across multiple portable and fixed congregations for thousands of worshippers without missing a beat.
Written by Davida Rochman on March 25, 2015 under Personal Monitoring Systems
Second in the four-part PSM 101 video series, this short video breaks down the operating principles of personal monitor systems and discusses both hardwired and wireless options.
Written by Davida Rochman on March 18, 2015 under Personal Monitoring Systems
In Part 1 of this four-part video series, Shure Product Manager Michael Johns outlines the benefits of personal monitor systems over traditional wedge monitors on stage.
Written by Davida Rochman on February 5, 2015
Shopping for a new microphone? Then, you’ll want to understand its frequency response. This article will explain the basics: how it’s measured, how to interpret a frequency response chart, and how to match the frequency response of the mic to the sound source.
Written by Davida Rochman on January 5, 2015 under MicrophonesWireless Systems
Interested in a digital wireless system? This post covers the basics of going digital, including product and spectrum considerations, plus how to choose the right system for your needs.
Written by Davida Rochman on November 21, 2014 under House of WorshipPersonal Monitoring Systems
Churches everywhere are looking for ways to lower the volume while improving the audio quality of their worship services. Here are tips for achieving a Quiet Stage through the use of in-ear monitoring and other technologies.
Written by Davida Rochman on November 14, 2014
Les Banks of the legendary Ryman Auditorium and Cliff Miller, who has handled audio for nearly every major bluegrass act, explain which mics and techniques deliver that pure acoustic sound from the stage to the audience.
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