How NAMM Day One Went Down

Like one of those churches that gets built in a day by an army of the faithful, the Shure booth at The NAMM® Show came together yesterday in a swarm of tightly coordinated activity. (We’re at Booth #6541, for those in attendance. Come say hi!) Shure Associates spent the day setting up display and demo modules, lugging boxes of tee-shirts to the reception counter, supervising the hanging of lights and video walls, creating meeting spaces, and being really glad we left behind the polar vortex in Chicago for warm, sunny Anaheim…and then…


the calm…



Shure's NAMM 2014 Booth

This morning, the doors opened, and soon enough, BLAM, that empty booth was packed with people test-driving products, entering giveaway drawings, showing off their Shure NAMM tee-shirts from years past, and fist-bumping with Shure Associates they’ve come to know and appreciate (Tim Vear, who practically signs autographs, I’m looking at you). Carpet was no longer visible. You could practically reach out and touch the energy.

Let me show you around the booth so you can kinda sorta be here with us even if you’re not here-here:

Now that you know your way around, let’s dive into what happened in all those booth hotspots.

The Tee-Shirt

No matter what else brought folks to the booth, everybody I met wanted a Shure NAMM tee-shirt. Shirts flew out of my hands as fast as I could say, “What size?” Props to my man Brent Burdick back at the office, who did a mighty fine job on the design this year, if I do say so myself.

Shure NAMM 2014 T-Shirt

Product Demos & Giveaways

Looking at gear online or in catalogs is great and all, but if you really want to  know whether a piece of gear is going to work for you, nothing beats the experience of trying it out, or better yet, trying out multiple options and comparing what you hear. People lined up for the opportunity to do this at the demo stations for wired mics, personal monitor systems (PSM® 900 and PSM® 1000, specifically), earphones, and headphones. Watching singers bring it to the wired mic demos was especially fun. There are a lot of serious divas casually strolling around here, and it’s pretty sweet to see (and hear). Anyway, while everyone was experimenting, questions came up, so near each demo, Shure Associates with expertise in those product lines were available to offer advice. If you’re at the show and you need help with a demo (or anything else), just keep an eye out for somebody in this fine-looking shirt:

Shure NAMM Staff

This year, we brought some new earphones and headphones for you to try out: SE112, our new entry-level earphones, SE846, our new top-of-the-line earphones, and SRH1540, which are premium closed-back headphones with a lightweight yoke similar to that of our SRH1840 open-back headphones.

There are Shure Associates in the booth who have stuck our earphones in more ears than I can even think about, so if you’re not sure how the cables are supposed to go, or how to get a good seal in your ear with the sleeves, they can hook you up. We have a blog post about the proper wear and care of Shure earphones if you’re not at NAMM and would like to know. Same thing with headphones: if you’re wondering about whether open backs or closed backs would work better for the application you have in mind, just ask. (And, as a matter of fact, we have a video about open back vs closed back headphones if you’re interested…)

Speaking of getting hooked up…if you’re at the show, you could win some of our new earphones. How? Ask at the reception desk at our booth.

Taking center stage among this year’s product demos was the GLXD6 Guitar Pedal Receiver with Integrated Tuner demo station. We’ve got three guitars and pedals set up for you to try, plus a couple of Shure Associate guitarists who can help you get oriented. In the video below, our very own Dave Mendez shows what you can do at the demo station. Stop by and shred away.

Guitarists who demoed the pedal receiver consistently remarked that the tuner was a great idea, that GLXD16 was a really smart system, and that the team who developed it had thought of everything. I know the folks on that team as colleagues and musicians, so in my head, I was high-fiving them all about the positive feedback that their passion and hard work generated today.

Get your badge scanned when you do a demo, and you’ll be entered to win a drawing for your very own GLXD16 guitar pedal system.

The Awards Buzz

While all this activity was swirling around the booth, the awards buzz was humming just beneath it. Three of our products were nominated for TEC Awards, which is a huge honor for us. You can read all about the products and the award in this blog post. Tomorrow night at the TEC Awards ceremony, we’ll find out if we won, so fingers crossed! Additionally, GLX-D® Digital Handheld Wireless Systems and SRH1540 Premium Closed-Back Headphones were nominated for ProSoundWeb Readers’ Choice Awards. It feels good when people who use our gear give it a thumbs-up that way.

The Incentive Auction of TV Broadcast Spectrum: An Update

Some folks who stopped by today had questions about the upcoming Incentive Auction that the FCC recently announced would be delayed from this year until 2015. From the calls our product support team has been receiving since the December 6 announcement, we knew it was on your mind, so I sat down with Mark Brunner recently and got some answers from him about what you can expect. He’s our go-to guy for advocating with the FCC on behalf of wireless microphone users. You can read my interview with him in this blog post.

More Shure News from NAMM

Throughout the show, we’ll be posting to Facebook, Twitter, and Instagram, so please follow us there if you’d like to keep up with our latest news.

So, that was Day One! We’ll be here through Sunday, so if you’re at the show, please stop by the booth. We’d love to see you.

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Allison Wolcott

Allison Wolcott

Allison Wolcott started singing at Shure and now sings wherever she can. She wishes she were Brandi Carlile, Neko Case, and Johnny Cash all rolled up in a voice box. Her favorite mic is the BETA®87A.

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