Meet Our New Endorser HAIM!
This summer as an intern, it was under my job description to find a band or artist I thought was a good fit with Shure and sign them as an endorser. I was super excited for this opportunity leading up to the summer, but as summer came around I found myself in a musical lull.
There weren’t many artists that were standing out, and I couldn’t justify signing an artist just to sign them, if they weren’t going to positively impact Shure.
Haim is a trio of sisters from Los Angeles, who started out making music as a family band with their parents. The band formed in 2007, but didn’t release an EP until 2012. Described as having a 70′s rock sound comparable to Fleetwood Mac, the band is in their prime when they’re jamming on stage.
I started listening to Haim about midway through the summer. I had heard their name thrown around, but kind of dismissed it at first. I just never got around to listening to them, but once I did, I was hooked. I first fell in love with their track “Don’t Save Me” and the musical romance grew from there. I would listen to their EP non-stop, I even bought a ringtone of theirs, which I never ever do. So, that’s saying something.
But the real moment I fell in love with them, came unexpectedly. Another band that I’m a fan of The Neighbourhood was playing a show at Park West in Chicago. It was a small, private event, and my boss Cory hooked me up with tickets. A friend and I showed up thinking we were just going to see The Neighbourhood, and it turned out it was The Neighbourhood, Haim, and Krewella. My friend and I started freaking out, because I had just shown her Haim the last week and she had fallen in love with them too.
The venue was amazing, it was a private event, so it wasn’t super crowded, and we sat at a table for most of the night. Haim was probably the most engaging and entertaining show I’ve ever been to. Between the on stage banter and amazing bass face by Este Haim, I was in awe. People were going nuts over them. They’re all such talented musicians and rocking out as hard as they do and being three young women, people were super impressed. After seeing them live, that’s when I knew that they were on my list of potential artists I wanted to sign. Lollapalooza was coming up though, and I wanted to check them out one more time.
I was looking for a band that had energy, was unique, didn’t have the same sound as everyone else, were humble, and were hustling and excited about music. Haim fit every single one of those categories.
At Lollapalooza they were supposed to play a set around 4:00 or somewhere around there, but when Azelia Banks couldn’t make it, Haim got bumped back to a 7:15 slot, competing against Kendrick Lamar and The Lumineers for a crowd. This didn’t stop people from flocking to The Grove stage to see the sister trio. They rocked the house, talked about how they had always dreamed of playing Lollapalooza, and they couldn’t believe they were there now. It was then that I was sold.
Little did I know that their debut album “Days are Gone” would end up being one of the most anticipated albums of 2013 and go on to top the UK Charts this week! The one thing I keep hearing people say about the band is “These girls can do no wrong.” They’re talented, great live, and hilarious, so I can’t say I disagree. They can do no wrong in my eyes, and I’m super excited to bring them on board as Shure endorsers!