This year, the pro audio hall is buzzing at The NAMM® Show (the trade show for pro-audio and musical instrument dealers.)
“I’ve never seen the Shure booth so crowded so early on the first day,” said Mark Brunner, senior director of global brand management at Shure. “It’s indicative of the trend that musicians need to be embracing all of the recording gear and audio products because it’s part of their creative process now.”
It’s a great show, and in case you can’t be here, here are 10 things you should know.
1. Old is new
MOTIV™ Digital Microphones blend Shure heritage with new technology. The MV5 looks like the classic Green Bullet (520) in the front and the 730B Uniplex in the back. The MV51 is styled like the Model 51, only with a modern touch panel. Both include classic grilles and vintage accents like stamped, riveted labels.
2. Your iPhone just became a mobile studio
The MV88 (MOTIV Digital Microphones) is a pro-on-the-go stereo recording mic. It’s stereo, like the VP88, but it connects via Lightning® connection to iOS devices, and it retails at $149. It works with the free MOTIV recording app that lets you adjust gain, the DSP settings, and compression. You can even change the pickup pattern!
3. Fade to black
The brand-new PG ALTA™ line of wired mics features an industrial black-on-black design, plus three new form factors for this price point. Aimed at a tight budget, the line features the side-address PGA181 condenser ($99 retail). You can use it on guitar cabinets or overhead to record drums, and it’s great for vocals too.
4. The legendary Dave Mustaine
We are bracing for an army of Megadeth fans lining up to see to see our old friend on Friday.
5. Shure portable headphones
6. A mic as unique as you are
Now GLX-D® and BLX® wireless system owners can customize handles for their mics with the Shure Design Studio.
7. Thinking of going in-ear?
PSM®300 makes its NAMM debut. Entry-level personal monitoring with a stereo mix.
8. The greatest NAMM tee-shirt ever
You have to be at NAMM to get one of these, OR DO YOU? Click to subscribe to Shure newsletters, and we’ll pick two random email subscribers to receive a NAMM shirt after the show.
9. Shure sightings
From the NAMM Night of Worship to the GoPro stage to booths like Mackie and Rane, Shure products are everywhere at the show.
10. Shure fans rule
We love our fans. You make it all possible. Thanks for your support.