PASIC 2010 – Indianapolis, IN Nov 10-13
Percussive Arts Society International Convention
This was my 15th time attending PASIC. I was joined this year by Shure Associates Rob Klegon and Matt Koschak who both had a hand in the development of the AWESOME new drum microphones we were going to display this year. Shure has introduced the new Beta 91A, the Beta 181/C, the Beta 98AD/C, and finally the Beta 98AMP (look for our ads in some of the major drumming publications). We were very excited to have a 10 x 20 booth this year to display these new products. Our booth consisted of a Pearl Drum Kit, 2 Pearl Congas, and Zildjian Cymbals miked up with 3 Beta 98AMP’s on toms and congas, 2 Beta 181/C for overheads, a Beta 91A/Beta 52A combination on the kick, an SM57 on the snare, and a KSM137/SL on the hi-hat all going into a MACKIE mixer. PASIC attendees could come into our booth and listen to the mics through our SRH840 headphones. We also had a headphone amp with the SRH440’s for others who wanted to listen in.
To further add to Shures’ impact at this event, we also had 3 Shure Artists who were performing clinics in the 3 best spots during the event – all at 5 pm. How did THAT happen? J The Artists whose clinics Shure co-sponsored were Russ Miller, John “JR” Robinson, and Horacio “El Negro” Hernandez.
Russ Miller has fast become a seasoned Pro, who continues to perform on many popular movie soundtracks as well as Grammy nominated and winning albums.
John “JR” Robinson is the most recorded drummer in history, having played on a vast amount of popular recordings from the 70’s on. His groove is unmistakable and he continues to perform with David Foster on several occasions.
Horacio “El Negro” Hernandez burst into the drumming world over 15 years ago with his astounding Afro-Cuban rhythms and unbelievable 4-way independence.
The average age group of the attendees of this show is High School to College level students. There are many influential industry professionals who are on the PAS board as well as several Pro’s who give clinics and master classes.
We had a steady stream of visitors in the booth. Some of them were novices while others had very targeted questions on mic techniques. After each visit, we handed them several brochures and a DVD Rom of our product catalog and educational materials. We also were visited by a film producer named John Walker. John recently worked on a documentary entitled “A Drummer’s Dream.” This is a fantastic film about the spirit of drumming that features several Shure artists including Dennis Chambers, Mike Mangini, Horacio Hernandez, and Raul Rekow. Look this film up and watch for it to come to your town.
When 5 pm rolled around, we all went to Russ Miller’s clinic. Russ has a great feel and loves to share his knowledge of music and the industry. His clinic covered how to shift beats around in your groove to make them “lay back” in the pocket.
Later that night, we went to dinner with the folks at Paiste cymbals and John Robinson. Heather Smith, Managing Editor from Drumhead Magazine joined us as well. She came to our booth the next day and took several shots of the new mics. Keep an eye out for those in that magazine.
On Friday morning, I met Russ Miller for a quick breakfast and a great video interview. Then I headed to the booth. We were visited by jazz legend Adam Nussbaum and newcomer Hannah Ford who is about to move out the Los Angeles at the beginning of the year. I was also pleasantly surprised to see Donald Meade coming down the aisle. If you don’t know who Donald is, look up the late Ed Thigpen on the web and you are bound to see many shots of Donald next to him. Ed and Donald’s friendship has spanned over 50 years and it is a pleasure to know Donald. Donald agreed to do an interview with me the next day to talk about his relationship with Ed and the great times they shared with Shure. It was a pleasure to interview a man with such a rich history in music and his devotion to a legend in jazz – “Mr. Taste.”
I also met Samson Flores Jr. who is an engineer for the Cavaliers drum corps. He mentioned he uses several Shure mics and is very interested in the new models. Drum Corps are now allowed to mic the instruments in their pits (Marimbas, tympani’s, xylophones, etc.) Most everyone is impressed with the new A75D drum clamp and its versatility.
Friday’s clinic was John Robinson. “JR” has a resume so vast it’s a wonder he has had time to BREATHE! Michael Jackson, Whitney Houston, Quincy Jones, Lionel Richie, Jackson Browne, Natalie Cole, Eric Clapton, Mariah Carey, Toby Keith and so many more it would take too long to log them here. If you grew up in the 80’s and the 90’s, his grooves filled your ears every day.
Saturday – last day. I met with Donald Meade at 11 and we went to the interview room. He gave me about 20 minutes of some great stories regarding his relationship with Ed Thigpen and their wonderful relationship with Shure.
I then met Horacio in the prep room to see how he was doing getting his Pearl kit together for his clinic. He had some extra time, so we ran upstairs to a room where I got a great interview with him. Once he finished with his kit, we grabbed a late lunch.
Not long after, his clinic kicked off as the exhibit hall was closing down. Roughly 900 people showed up for his clinic, as it was the last of the weekend and..oh yeah…he’s just so ridiculous on drums! All three of our artists thanked Shure and all of their sponsors from the stage. A great weekend, full of fellowship and drums!
The convention will be in Indianapolis again next year. Make plans to attend, it’s a great experience!