I love this festival!
I love being able to meet new people and hearing what directions artists are going musically. I hear music that is a clear throwback to older music, I hear new music that goes in new directions, and a few bands that mix both. In any case, I get equally excited hearing new music. This is THE show to experience those new bands trying to make it to the next level. In many cases, some of these bands deserve to be there and with the many direct connections these bands can have with their fans, artists have a lot better chance of getting there.
Shure has been supporting Red Gorilla for over 5 years now and this is our second year attending as a sponsor at the registration table, located inside The Blind Pig Pub. This area provides us with the opportunity to meet new bands as they come in, show them a few products, and give us a good cross section of what new bands use on the road. In talking with these artists, it seems about almost half of them are carrying their own mics, mainly for vocals. They have found the mic that works for them and for hygienic reasons, they are happy to not have to sing in a mic that has been sung into by so many others or smells like beer.
Digging deeper, I found that they know their mic names and are very happy with using them after having tried many others. One artist named Colin, who plays in the band Skittish commented that “the SM57 is the best microphone ever made.” Several other female artists, when pointed to the SM58, noted that they carry one in their purse. Nina from the band Heylady came by, saw the Super 55 on the table and said “I need a mic like that! Can I use it tomorrow for our show?” I agreed to let her borrow it. It was great to see her reaction to that. Trey Tosh, the lead singer of Shiver Fox, said the Super 55 was his “Dream Mic.”
This event is almost like a “MySpace live” type of thing. There are so many different bands and they are all playing within blocks of each other. Walking around is like clicking on a new band on MySpace. I love all types of music and being able to hear so much variety in a concentrated area was like eating an array of musical appetizers.
I was most excited to learn, while meeting with all of these younger artists, that Shure continues to infiltrate in every corner of the U.S. and Canada. Through advertising, dealer support, engineers, and fellow musicians, the artists I met with have learned through trial, that Shure products work for them and artists can depend on them.
On Friday night, Shure sponsored a block of performances that kicked off with East coast based Shayna & The Catch at 9 pm. They were followed by the winner of the Shure Give It Voice competition – Llama Tsunami & the Without Helmet at 10. After that, DOMENICA took the stage. They were followed by a short performance by a new artist named Aitan. Next was Canadian artist Tailor Made Fable. Finally, the night closed with Space Capone. It was a high energy showcase of diverse and amazing talent. I was on overdrive at that point, enjoying every minute.
I was also able to catch an artist that I’ve known for a while named Mieka Pauley. Mieka has been performing at Red Gorilla for over 6 years and always manages to turn heads with her amazing voice and captivating lyrics.
So ends another successful trip to Austin, Texas where Shure has a great foothold in the music scene. I would like to thank everyone at Red Gorilla for their help and specifically Brian Waymire for his support of our activities there. I would also like to thank the many engineers at each of the clubs who worked 5 long days to make it all happen. A HUGE thank you to all of the bands who traveled many miles, in some cases for only one show, to perform at the fest. Finally, I would like to thank Shure for allowing me to be a part of this great event. It is a Win-Win for all! I can’t wait to go next year!