Yeah, that’s right! We rocked at this show!
January 19-22, 2012
Anaheim, CA – Anaheim Convention Center
From our new products, awesome booth and even more awesome Shure staff, we had an amazing 4 days. We even brought in some of the most recognized names in the music industry to sign autographs and perform in our booth.
The very first day, Thursday, we had producer/engineer Ken Caillat in for an Q & A about his experiences with Shure products and more. Directly after that, his daughter Colbie Caillat jumped onstage to sing and then signed autographs for fans.
Following Colbie was a new group from the southern California called The Makepeace Brothers who sang a few short songs for a host of attendees. They had great 4 part harmonies and have performed with endorser Jason Mraz in the past.
After the show closed for the day, a few of us made our way over to the Hilton for the 3rd Annual Worship Night which Shure has been a part of since the beginning. Israel Houghton & New Breed opened the show and endorser Lincoln Brewster closed it out. It’s always great to see this event well attended.
Friday’s lineup was pretty stellar! It kicked off with Heavy Metal group Meshuggah who were followed by Lincoln Brewster. After that, Alice Cooper showed up and were immediately followed by Korn. Two humongous lines encircled the booth for both acts…it was quite a site to see. Jonathan Davis, “Fieldy”, and “Munky” all came to greet fans.
Following the close of Friday in the booth, I was invited by my contact at Meyer Sound to be a guest at their table for the TEC Awards where Shure won for 2 new products – The Beta 181 side address condenser microphone as well as the PGXD Digital wireless systems. Meyer also won an award for their new MINA sound systems. Congrats to all the TEC award winner!
Saturday, the one and only Rob Halford or Judas Priest, a longtime Shure user came in to sign and stayed past his allotted time for fans. Following Rob was a new group called Dawes who sang a couple of songs and then signed.
Many other artists stopped in to say hello including Sheila E., Sinbad, Herbie Hancock, drummer Steve Smith, Richard Patrick of Filter, drummer Kenny Aronoff, and many more.
It is so awesome to have so many great new products to show everyone this year ! We have such a knowledgeable and engaging staff that love taking people through our products. Keep visiting this blog as well as our main website for more details as the year goes on.
Enjoy the pix!