Shure's Week At The GRAMMYs

There are so many elements that contribute to putting on an awards show like the GRAMMYs.  To list every aspect would take too long so we’re going to focus on our side of this trip.

As everything usually comes together at the last minute for this show, we sent out a nice compliment of Shure mics to supplement what sound company ATK Audiotek already had in stock. Appearing for the first time on this show was the Beta 181/C condenser mic. We sent 20 of those and saw several get used on tympani (The Beach Boys) and occasionally on drum overheads. We also sent a few of the KSM313 ribbon mics, one of which prominently appeared on John Paul White’s guitar amp during The Civil Wars short but very effective performance in the show.

We were also very pleased to learn early on that the PSM1000 ear monitor systems would be the exclusive system for the show this year. There were plenty of bodypacks on hand for the performers and many of the crew people made a point to let us know how well the system was working for them.

Watching the rehearsal and then the performances over the course of 4 days, there were many highlights for us that sounded amazing in the house, thanks to both Jeff Peterson who finely tuned the PA and Ron Reeves who mixes the acts so well.  The Beach Boys segment featuring Maroon 5 and Foster The People was quite a thrill to hear live in the house. Each group nailed the original harmonies, it was one of the highlights of the evening. The other was seeing The Civil Wars perform on this broadcast. They have quickly become a respected group that continues to impress well-established artists like Adele, Taylor Swift and now Coldplay, who Tweeted that they are now fans of the group.

The Glen Campbell tribute featured newly signed artists The Band Perry who sang “Gentle On My Mind.” It was great to see Glen having so much fun on stage in light of his ongoing battle with Alzheimer’s.

It was especially gratifying to have the industry standard SM58 open this years’ show in front of Bruce Springsteen and then have Sir Paul McCartney close the show on a wired Beta 58A. You can’t get more Rock and Roll than that!

Seeing the same crew that has been doing this successfully for so many years is always a wonderful part of this trip. Maintaining those relationships and letting them know we are there for support is a vital part of attending this show as well as talking with them about our products. There were a lot of people who have not had the opportunity to try the PSM1000’s out. Thanks to ATK Audiotek and the monitor engineers for this show, Mike Parker and Tom Pesa, over 20 acts were exposed to the new standard in monitoring.

Special thanks go out to Michael Abbott who is the audio coordinator for the show, John  Harris and Joel Singer with Music Mix Moblie, who take care of the music mix that goes out to television and Eric Schilling who shares music mix duties with John Harris. This years’ show was monumental in size and every year, it just keeps getting better and better!

- Ryan, Cory and Jenn

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Cory Lorentz

Cory Lorentz is the Artist Relations Manager at Shure. He enjoys weekends, tacos and has a soft spot for the kind of lite rock music you’d hear in a dentist’s office.

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