Skillet – "Rise" and Connect

This was a new, cool experience!

Christian Rock Artists and newly signed Shure Artists Skillet recently released a new concept album called “Rise.” A week beforehand, the group held 2 VIP events, the first in Nashville and the second in Chicago.  Fans had the opportunity to purchase tickets to a listening party/dinner/acoustic concert experience.

Over 100 fans loaded into Rocketown early on the afternoon of June 14 and were able to experience “Rise” a week before the rest of the world. The band came on stage with a moderator and began discussing the premise of the record and its first 4 songs.  Then the group came offstage and each band member sat at a different table of fans to listen to the songs together.  I thought that was such a classy thing for the band to do.  To see those first reactions, get immediate feedback, which was all good by the way, was priceless.

After 4 songs, they went back on stage to discuss the next 4, then came and sat with a different group of fans. What a great way to connect with your fan base and get them talking about the record all over social media.

When the record was done, they ate dinner amongst the fans. Later, the band treated them to an acoustic show finishing out the evening.

Talking with some of the band members, they mentioned early on that they were nervous about the event because they had never done something like this before.  Those nerves gradually disappeared as their fans made them feel  more comfortable and supportive. I hope they do more of these events before the next record comes out, and in more cities.  It was an experience that not many music fans get to be part of.  More bands should do this.

Do you think your band would do something like this?   To me, it’s a slam dunk.


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Ryan Smith

Ryan Smith

Ryan is a Regional Manager of Artist Relations at the Shure office in Nashville, TN. He started at Shure in 1993 in Customer Service and joined the AR team in 1996. Ryan has over 30 years of performance experience playing drums and percussion in various groups and genres. In his spare time he enjoys woodworking, watching movies, videography, and camping with his family. His Twitter handle is @ryan_smith1969.

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