This year, we had a host of great performances in the booth.  The Makepeace Brothers and Yellow Marbles are two great up and coming groups based in the LA area. They both performed 10-minute sets on Thursday.  Friday brought us 2 a cappella groups – a new group called Pentatonix who won the first competition on the TV show “ The Sing-Off” and the second was Shure Artists Take 6, who are now celebrating 25 years as a group.  Both of their performances brought an amazing amount of energy and a large audience into our booth space.  On Saturday, we welcomed famed producer Eddie Kramer for a discussion of how he used and continues to use Shure products to work his magic.  Last but not least, a great local LA artist named Britany Christian performed short demos for our newly introduced wireless line GLXD.  We are very thankful to all the groups who spent some of their time with us at NAMM.

Other artists that came by to visit included Sheila E., Sinbad, Christina Perri, Tony Royster Jr., and Actor/Musician Charles “Chip” Easton who plays Deacon Claybourne on the hit TV show “Nashville.”

Ryan Phillips and Adam Russell from the group Story of the Year also came by to interview yours truly as part of a documentary called “Who Killed (or Saved) the Music Industry?”

Since I have started Tweeting, I have been followed by a number of artists. One in particular, 10-year old Claire Stevens, came out to NAMM with her family.  She is a singer/pianist/guitarist who is writing her own songs and is determined to be a big artist someday.   She already has a 5 song EP that she recorded and her parents bought her a Super 55, which she has used at many performances including some at various House of Blues venues.  Keep an eye out for Claire because you can tell she loves to perform and now she has her eye on our wireless products.

OK, so here’s where the “+” comes in from the title.  After a successful NAMM show, I stayed in the area to catch The Who perform in Anaheim.  Definitely a BIG +!  The group Vintage Trouble has held the opening slot on their tour for the last few months and they know how to get people moving.  I’ve been fortunate to see The Who about 5 times now and it continues to amaze me how much energy they still have for performing.  Pete Townshend moves like someone half his age. Roger is still swinging around his vocal mic (now a Beta 58A) and had a big hand in the arranging of this presentation of Quadrophenia for this tour.  The encore consisted of several of their biggest hits.

The next day, I went up to the LA area to visit a few artists and management companies.  I got to catch Simon Phillips recording some new tunes with KSM27’s all over his toms as well as Kenny Aronoff playing at The Baked Potato with the Bombastic Meatbats, Chad Smith’s group.  What a great way to spend time in LA.  Loved every minute!

So I thought a bullet point format might work well for this.  I may ad a few short comments, but most of them will speak for themselves:

• My first show as an AR rep was to visit Slaughter at park West in Chicago.  The band we’re nice guys, invited me right up onstage to see their gear.

• Taking a road trip to Summerfest in Milwaukee to visit Destiny’s Child.  I brought some Shure shirts with to swag the crew and Beyonce put one on when she arrive before soundcheck!

• Many nights of hanging with one of the best photographers in the industry – Paul Natkin (www.natkin.net)

• Attending many awards shows including The Grammy’s, the Academy of Country Music Awards, The Latin Grammy’s (the 2^nd Annual was supposed to happen on Sept 11, 2001), the Country Music Awards, The Gospel Music Awards and the American Country Awards over the last 16+ years.

• Traveling to Switzerland (my first time out of the US) for the Montreux Jazz Festival.

• Seeing and meeting so many artists at the NAMM show each year.

• Working with some artists since the beginning of their careers: Le Ann Rimes, Jo Dee Messina, Dierks Bentley, Korn and many more.

• Meeting and working with legendary artists like The Pretenders, Tony Iommi, Ozzy Osbourne, Slash, Natalie Cole, Alison Krauss & Union Staion and The Who, to name a few.

• Being tricked by Tony Iommi – I met him at a gig early on in my AR career with endorsement paperwork in hand.  After handing it to him he said “I need to look this over.” A half an hour later, he came back and said “I can’t sign this.”  My face went blank – I was speechless.  He said jokingly “You should see the look on your face…I signed it.”

• Lobbying congress and the FCC on behalf of Shure to protect wireless products and the frequency spectrum they operate in.

• Watching The Who do a 2 hour pre-show rehearsal at the Palace at Auburn Hills, MI a day before their show.  It was myself and 3 other people in an Arena.  Shortly after they finished we shot an ad with Pete and Roger.

• Co-producing a Shure show for the National Sound Contractors Convention with Ed Thigpen and friends plus a 20 minute Blue Man Group set in the middle.

• Many days and evenings of hanging/working with some of the best AR reps in the industry at the Percussive Arts Society International Convention (PASIC) and the Modern Drummer festivals over the last 16 years. (You all know who you are!)

• At one of my previous bosses’ request, shaking Elton John’s hand after a sound check and thanking him on his choice of microphone.

• Seeing and Meeting Cheap Trick for the first time (on the same night) at The Metro performing the album Heaven Tonight. Killer show!!

• Coming up with a plan to open an AR office in Nashville and having that plan be accepted, put into action, and succeed beyond my expectations.

• Visiting some amazing Nashville area studios like Dark Horse Recording, Blackbird Studios, and Ocean Way.

• Having artists and engineers play me songs before anyone else gets to hear them and see them become hits.

• Seeing Rufus & Chaka Khan in Nashville.  Great show – deepest groove/pocket I’ve ever heard live!

• Shaking B.B. King’s hand and wishing him a Happy Birthday before a show in Chicago at The Riviera.

• Working with drummers who I grew up following:  Dave Weckl, Peter Erskine, John “JR” Robinson, Simon Phillips, Ndugu Chancelor, and many more.

• Arranging a group photoshoot with all the drummers listed above and a few others like Horacio “El Negro” Hernandez, Rod Morgenstein, and Trilok Gurtu.

• Visiting the set of the movie “A Mighty Wind” to watch them shoot at scene that made it to the extra’s on the DVD. (it’s the music video scene with the large Lava Lamps)

• Taking the guys in Spinal Tap over to the NAMM show floor for a quick tour. Then watching them perform for what has been the hippest NAMM show performance since.

• Remembering several Grammy performances I saw on site: Aretha filling in for Andrea Bocelli singing a classical song, Alanis Morrisette signing “Uninvited” backed by a string orchestra, Aerosmith’s “I Don’t Wanna Miss A Thing”, several Lady Gaga performances, and The Beach Boys with Maroon 5 and Foster The People

• Remembering all the great crew people behind the scenes at all of the awards shows who pull off major accomplishments to make these shows happen every year.

• Right Place, Right time -Finding about The Civil Wars and reaching out to form a relationship. Seeing them rise to perform at The Grammy Awards in less than a year.

• Hearing stories everyday from artists and engineers on how using Shure products have helped their careers and in some cases, changed their lives.

• Having a family, both at Shure and at home to share these moments with.

I know there are a few that I’m forgetting but these stick out.  I am so thankful everyday to be working and be allowed to visit with so many great people in this industry.   I hope to be doing this a long time as I feel I was meant to do it.  I move forward, with anticipation of the next great moments.

And now…back to work.  I have to come up with questions for my Jason Mraz video interview next week.

Calling all Artist Relations reps!  What are some of your memorable moments?

Ryan

Indianapolis, IN

The Percussive Artist Society International Convention (PASIC) is one of those events I look forward to every year. Being a drummer myself, this event is close to my heart.  So are a lot of people that attend from many other great companies like Pearl, DW, Zildjian, Remo, Vic Firth, Vater, Istanbul and so many other individuals.  I have been fortunate enough to have not missed one of these events for the past 15+ years.  Everyone pitches in to help make each event happen and it’s such a great feeling to see all of the same people each year.

The convention has been in Indianapolis for the past 3 years so the drive up from Nashville is not too bad, when you’re rockin’ the iPod.  Like the trip 2 years ago, I was in Nashville handling duties at the Country Music Awards and directly after the show finished, I loaded up the gear and headed North for Indy.  I arrived at about 5 AM eastern time, grabbed about an hour of sleep and then brought all of the gear I had in the PT Cruiser into the convention center so it could be passed out for the various events starting around 9 am.  After passing that out, I passed out in the hotel room for another 4 hours.  After that, I went back to the Convention Center and caught a few clinics and chatted with some of the aforementioned manufacturers.

Later that evening, I was invited to 2 special events.  The first was a short party for Pearl artists and employees.  Shure Artist Horcio “El Negro” Hernandez was there as well as a drummer from Australia named Grant Collins.  It was great to catch up with Horacio as he is always gigging somewhere in the world.  He was happy to have a DVD from the Modern Drummer festival from earlier this year.  His performance there was pretty amazing.  Go pick up a copy and see for yourself!  A 12 piece band complete with a Flamenco tap dancer.  I’ve never seen a performance like this before where a drummer was trading 8′s with a dancer.  It was very cool!

The next day, Friday, I arrived early in the morning as Jim Riley’s Clinic was coming up at 1 pm.  I was able to catch drummer Rich Redmond’s clinic at 11 am, which was very informative.  Rich is not only a great studio drummer but also tours with country star Jason Aldean.  He had plenty of great advice to offer attendees about how to succeed in the music business and  a lot of it has to do with having a positive attitude.

The first time I saw Jim Riley’s clinic, I was taken a bit by surprise by his ability to play other genres besides the gig that pays his bills – Rascal Flatts.  He mentioned during his clinic that the last time he played at PASIC a few years ago served as his launchpad for doing drum clinics. He is very well spoken and a solid groove player.  He has been with Rascal Flatts from the beginning and it’s great to see his success, not only as their drummer but as their Musical Director. I put up some Beta 98AMP’s on his toms and used the Beta 181/C for overheads.

AT 5 pm, Grant Collins, a Pearl drum endorser had an enormous kit but chose to not have us close mic it.  Instead, we put up 6 condensers around the front of his kit about 3-4 feet off the ground to capture his toms and his cymbals, put a Beta 91A on each of his  front 2 kick drums and Beta 52′s on the rest and his gong drum.  It sounded pretty amazing!

Friday night after dinner with the Pearl guys, I stopped by the Army Jazz Blues Band concert up in the Sagamore Ballroom.  Special guest drummers Peter Erskine, Simon Phillips, Keith Carlock, John Riley, and Ed Soph all joined the band for a few numbers each.  It was great to see each drummers style shine through with this group.  At the end of the evening, Jim Riley was side stage and I introduced him to Peter Erskine for the first time. Peter had noticed an article in the most recent Modern Drummer magazine about Jim’s studio.

Closing out the clinic events on Saturday for PASIC was Simon Phillips.  His Tama kit was placed on stage and he had already brought his mic set which consisted of KSM137′s in shock mounts on all of this toms, 2 SM27′s for overheads, SM57′s in his Octobons and 2 Beta 52′s permanently mounted in his kick drums.  Simon was interested in hearing how the new Beta 181/C might sound on a few of his toms.  We listened to his stock mics then switch out 4 of the 137′s for 4 of the Beta 181′s.  He liked them just enough to want to go with them for the clinic.  Simon did a long drum solo and then took questions at the end of the clinic while also mentioning all his supporting companies and their gear.

Once Simon was done, I packed up a few more things and headed to go see  a great new band Shure just started working with called Mona.  I will talk about them in a separate blog.

Thus ends another successful PASIC and planning will begin soon for next years’ event in Austin, Texas.  Looking forward to that trip – come join us, wont you?

Ryan

We talked to three drummers whose approaches to drum miking are as different as their musical odysseys. First, Rascal Flatts’ Jim Riley. Next, ex-Pat Metheny Group sideman and groundbreaking percussionist Paul Wertico. And finally, British touring band favorite Simon Phillips, currently living in the USA working on his own solo projects.

Shure enthusiasts all, here’s what they had to say.

Jim Riley
Bandleader, Rascal Flatts drummer

Jim was born in Boston, Massachusetts and from an early age, showed real interest in music. He began his formal studies of percussion at the age of twelve, the same year he began singing with the Youth Pro Musica choir. In high school, Jim studied with Boston Symphony percussionist Arthur Press.

He attended the University of North Texas, where the studied drums with Ed Soph and timpani with The Dallas Symphony’s Kal Cherry. In 1995, Jim moved to Kansas City. While recording with local guitarist Jeff Scheetz, he took a job with Kansas City Drumworks, building and selling custom drums. There, Jim began his long relationship with The VPR Creative Group as a writer and performer with the Sticks of Thunder percussion ensemble.

In 1997, Jim made the move to Nashville. Less than a year later, he was playing with country artist Mark Chesnutt and outlaw rocker Hank Williams III. The real turning point in Jim’s career came in 2000, when he took the job as drummer and bandleader for Rascal Flatts.

Jim is currently on Rascal Flatts’ ‘Unstoppable tour, which is expected to play to well over a million people.

“With Rascal Flatts, I’m playing a large drum set, so as you can imagine, we use a wide array of microphones to capture my onstage performance. I worked closely with Jon Garber, our FOH engineer and Stewart Delk, our monitor engineer to pick the right microphone for each unique application. ”

Snare
“On the snare we use two mics: an SM7B on top and SM57 on the bottom. We decided to go with the SM7 because of its ability to capture both low and high-end frequencies with clarity. The ’57 on the bottom is perfect to pick up some additional “crack.” We also use the ’57 on our auxiliary snare and it sounds great.”

Bass/Kick
“We use two mics on the bass drum: a Beta 52®A and a Beta 91. They are both great mics individually, but used as a tandem, the ’91 picks up the snap and the ’52 (placed just inside the hole in the resonant head) brings the big low end.”

Toms
“On the higher toms we use Beta 98s. They are the absolute standard in live drum microphones. And they work great in the studio as well.

We wanted to match the thunderous sound of our kick on our floor toms, so my initial thought was to go with Beta 52s. Since we were using the Beta 98s (which are condensers) on the high toms, Ryan Smith at Shure suggested the KSM27. That was a great call.”

Hi- Hat/Cymbals
“On the hi-hat and ride cymbal, we use KSM109 (editor note: this model is discontinued, it’s now the KSM137). . It does a great job of delivering the complex tones of my hi-hat and ride with stunning clarity.”

Mics for Other Apps
“We use an SM27 to mic the gong. We top off the whole drum mix with a VP88 stereo microphone placed overhead, directly above the snare in the middle of the kit. It does a great job of picking up the cymbals and gives us the entire drum set a fantastic stereo sound.”

Vocals
“I use a Beta 56A and an SM58®. We use the ’56 as my vocal mic because of its ability to reject unwanted noise. In our case, that’s the drums! The ’58 is used as my talkback mic – it can only be heard by the band, sound crew and video director. As bandleader, it’s just critical for me to be able to communicate with the band and crew in case any problems arise or quick changes need to be made to the set. It’s not a glamorous job for a SM58, but it’s an important one.”

Personal Monitoring
“The final and most crucial component to my setup is my personal monitors. The SCL5 earphones are by far my favorite. They deliver my mix with exceptional clarity and they’re able to withstand life on the road. ”

Read more about Jim, check out his gear list, and how you build your own mic locker on a budget on Jim’s Artist Page.

Paul Wertico
Session player, solo artist, innovator

One of the most versatile and musical drummers in music today, Paul Wertico became a member of the Pat Metheny Group in 1983. During that time he appeared on ten CDs and three videos with Pat and has toured the world many times. He picked up seven Grammy Awards, won numerous magazine polls, and received several gold records. Paul left the PMG in February of 2001.

When Paul is not touring, he divides his time between studio work, producing, session playing, and leading his own groups. He currently serves on the percussion faculty of Northwestern University and the jazz faculty of the Chicago College of Performing Arts at Roosevelt University.

Paul was voted “Fusion Drummer of the Year” in DRUM! Magazine’s Reader’s Poll and he’s placed in the “Top Five in the Electric Jazz Category” in Modern Drummer magazine’s Reader’s Polls. Paul also has his own “signature” drum sticks: the Paul Wertico model – TX808W, as well as new “signature” products that he invented called “Tubz” and “KidzTubz”, all made by Pro-Mark.

Paul Wertico’s mic setup and tips:
“At my home studio (Rat Howl Recording), my engineer Brian Peters and I love to constantly experiment to find not only great traditional sounds, but also new non-traditional sounds. ”

Snare
“A cool trick I learned while recording with legendary engineer/producer Reinhold Mack (ELO, Queen, Rolling Stones) is to mic the snare drum from the side of the snare shell. We’ve tried this method with multiple different microphones (including the trusty SM57, which we’ve used on the last few recordings) and have gotten great results.”

“Instead of putting a mic on the top and the bottom of the snare drum, balancing them with each other, and then sending them to a bus to add any EQ or compression, we can just use one channel to get the entire snare sound. It really brings out the sound of the drum itself, with just enough of the snap from the snares and almost none of the ringing overtones coming off of the top head. It also gets a very nice rim click sound. We usually position the mic an inch or less away from, and perpendicular to, the surface of the shell (making sure to avoid the drum’s air vent hole).”

Overheads
“We most often use a pair of KSM32 microphones with the low end rolled off.”

Bass/Kick
“Between different styles of music, bass drum sounds can vary a lot. (In fact, just describing the drum as either a “bass” drum or a “kick” drum, can tell you a lot about what type of sound you’re going for.) Of course, most of that will have to do with how you tune and muffle the drum itself, but every type of microphone will capture different characteristics of the sound.

One of the best bass drum sounds we’ve gotten has actually been with the SM7B microphone. It’s often neglected as an option for a bass drum mic because of the number of other things it does so well, but this mic gives a deep, punchy sound that might be exactly what you’ve been trying to achieve. We usually place it on the beater side of the bass drum in conjunction with another bass drum mic we normally use, like the Beta 91 or the Beta 52A. The SM7B also sounds great when placed by the front head. Again, it all really depends on the type of sound we’re looking for and the type of music we’re recording.”

Toms
“For toms, we use a set of Beta 98D/S (or sometimes a set of Beta 56A).

Hi Hat
“After recording a number of records with a hi-hat microphone (usually a SM81), we’ve rarely, if ever, ended up using it on the final mix, so sometimes we’ve stopped even putting one up. Usually we’ve found that the overheads capture a very natural hi-hat sound by themselves.”

Other Miking Apps
“We’ve also recorded the drum set with Pro-Mark “X-Mutes” still on the drums and cymbals, as well as using various muting devices and “found sounds”. We’ll sometimes also use the May Internal Drum Miking System that’s inside some of my drums and combine those sounds with the standard miking techniques.”

Read more about Paul, check out his gear list, and how you build our own mic locker on a budget on Paul’s Artist Page.

Simon Phillips
Touring pro, solo artist

Simon’s professional musical career began at the early age of twelve, performing and recording with his father’s – Sid Phillips – Dixieland band until he turned sixteen.

With an offer to play in the musical Jesus Christ Superstar, his path was marked and Simon soon became one of London’s most celebrated session drummers. In his early twenties, he was well on his way to having a musical career nothing short of brilliance. To date he has toured and recorded an “A” list of bands and performers: Mick Jagger, The Who, Jeff Beck, Joe Satriani, Tears for Fears, Judas Priest, Roxy Music, Michael Schenker, Nik Kershaw, Pete Townshend, The Pretenders, Whitesnake and many, many more.

In 1992 Simon moved to the US. He was asked to join Toto for their world tour and remained a full time member until the band dissolved in 2008.

Expanding his career from drumming to writing solo projects, Simon recorded his first album “Protocol” in 1988 and followed it up with five more critically-acclaimed albums. Another facet of his far-ranging musical career? Producing and engineering.

Snare
“I use an SM57. I prefer it to the Beta 57. Nine times out of ten, I will reverse the phase when listened with the overheads. I like to play on a wooden surface and often encourage drummers I am working with to do the same. I am sure this contributes to the phase issue but it seems to work just fine. I rarely use a mic underneath the snare drum. This really messes with the dynamics of the player – but occasionally I will use a mic pointed to the side of the shell if I really need some more snare. It depends on the player and the sound he or she wants to get.”

Bass/Kick
“I use a Beta 52A, which is mounted on a custom-built clip assembly inside the drum. I think the best position for a kick mic is off center. I place mine around 4″ from the shell facing directly towards the batter head.

The distance is the main area of experiment and that will depend upon the type of head used and the tuning and the playing. I usually use closed front heads so the mic has to be inside the drum enough not to hit the front head. However if there is a hole (which I make sure is lined up to be directly behind the mic) then I can place the mic further away from the batter head. It also depends upon the shell depth of the drum.

You will see that my 52s have been modified so that they will fit into a KSM137 clip. This helps isolate the mic from the stand or the shell.

If you use a stock Beta 52 and mount it on a stand you must isolate the stand from the floor with foam or you will hear the floor – not the just the drum.

Toms
“I use KSM137s on all the toms for live applications and KSM27 for recording.

I used to use an SM98 and then a Beta 98 for quite a few years – very popular microphones for tom toms. But, I discovered something mixing live recordings. While the 98 worked well with a PA system, I found that the recorded signal was not as good – especially on the larger drums. So I set out to find an alternative.

The main requirement with live sound is a system that can be set up and taken down quickly. Certainly the system I had with my ’98s was pretty slick. All the barrels (pre amps) were set into A53M shock mounts which were attached to an aluminum bar mounted somewhere on the kit. A loom of 98 cables all cut to specific lengths and then wrapped with tech flex made for an elegant and quick solution.

The KSM137 was the prime candidate since it could slide into the A53M shock mount and isolate the mic from the drum and/or hardware. We created a loom made up of regular mic cable wrapped in tech flex and that terminated at the rear of the kit, close to a stage box.

I don’t place these mics close to the drums – in fact, they’re at least 2″ away from each drum. If the kit is well balanced there is no leakage problem I ran a side-by-side Beta 98 and KSM137 test. The KSM137 emerged the winner. It had everything I needed for live applications and it worked well in recording applications.”

“If space is tight, I substitute the KSM137 for the KSM27 when recording. The feedback (not the howling type) I have had from engineers has been very favorable.”

Hi Hat
“I use a KSM137 or KSM141 and I prefer an “off-axis” position. My main complaint with live sound is that the hi-hat is often mixed too prominently.

The hi-hat is not as loud as the snare drum or the kick drum —that natural balance has to be considered. You may be dealing with a variety of different cymbals and that’s often the choice of the musician. I generally feel that drummers pick cymbals that are not well balanced with the drums. They’re usually much too heavy and loud.”

“You should be able to hang one microphone over the kit (1960s style) and get a balanced kit sound (apart from the kick drum). That means that the drummer must play in a balanced way, his choice of cymbals is smart and his tuning of the instrument is sound. It just has to work and be musical and fit the music that is being played.”

Overheads
“I use KSM27s, KSM32s, KSM44s, SM81s, KSM137s or KSM141s, depending on what’s available and what works best. I prefer to use just a stereo pair since I like to use the overall kit sound and not roll off too much low frequency – but that will depend, of course, on the situation.

The actual positioning depends on the set-up of the kit but I prefer to keep them wide as opposed to a co-incident pair. I am not a fan of stereo mics – but in some scenarios, they work well.”

Read more about Simon, check out his gear list, and how you build your own mic locker on a budget on Simon’s Artist Page.