This year, we had a host of great performances in the booth.  The Makepeace Brothers and Yellow Marbles are two great up and coming groups based in the LA area. They both performed 10-minute sets on Thursday.  Friday brought us 2 a cappella groups – a new group called Pentatonix who won the first competition on the TV show “ The Sing-Off” and the second was Shure Artists Take 6, who are now celebrating 25 years as a group.  Both of their performances brought an amazing amount of energy and a large audience into our booth space.  On Saturday, we welcomed famed producer Eddie Kramer for a discussion of how he used and continues to use Shure products to work his magic.  Last but not least, a great local LA artist named Britany Christian performed short demos for our newly introduced wireless line GLXD.  We are very thankful to all the groups who spent some of their time with us at NAMM.

Other artists that came by to visit included Sheila E., Sinbad, Christina Perri, Tony Royster Jr., and Actor/Musician Charles “Chip” Easton who plays Deacon Claybourne on the hit TV show “Nashville.”

Ryan Phillips and Adam Russell from the group Story of the Year also came by to interview yours truly as part of a documentary called “Who Killed (or Saved) the Music Industry?”

Since I have started Tweeting, I have been followed by a number of artists. One in particular, 10-year old Claire Stevens, came out to NAMM with her family.  She is a singer/pianist/guitarist who is writing her own songs and is determined to be a big artist someday.   She already has a 5 song EP that she recorded and her parents bought her a Super 55, which she has used at many performances including some at various House of Blues venues.  Keep an eye out for Claire because you can tell she loves to perform and now she has her eye on our wireless products.

OK, so here’s where the “+” comes in from the title.  After a successful NAMM show, I stayed in the area to catch The Who perform in Anaheim.  Definitely a BIG +!  The group Vintage Trouble has held the opening slot on their tour for the last few months and they know how to get people moving.  I’ve been fortunate to see The Who about 5 times now and it continues to amaze me how much energy they still have for performing.  Pete Townshend moves like someone half his age. Roger is still swinging around his vocal mic (now a Beta 58A) and had a big hand in the arranging of this presentation of Quadrophenia for this tour.  The encore consisted of several of their biggest hits.

The next day, I went up to the LA area to visit a few artists and management companies.  I got to catch Simon Phillips recording some new tunes with KSM27’s all over his toms as well as Kenny Aronoff playing at The Baked Potato with the Bombastic Meatbats, Chad Smith’s group.  What a great way to spend time in LA.  Loved every minute!

Opening this show is a new group that is primed to explode with the right ammunition – Vintage Trouble.  Their lead singer, Ty Taylor, is singing primarily through a Shure 565SD microphone until he grabs a UHF-R and runs offstage to get the crowd going.  Nashville loved the group and so did I.  We wish them the best of luck as they progress in their career.

Since this is the Quadrophenia tour, The Who performed the entire set to an almost sold out crowd.  I am still amazed at how much energy both Pete and Roger have on stage.  Roger is still swinging his mic (now a Beta 58A) around on a wire, taped up like crazy.  Pete still whips out his signature wheel house on guitar.   In the drivers set on the drum kit is Zak Starkey, son of Ringo Starr who is such a great player.  Once they made it through Quadraphenia, they closed the show with a few of their big hits like “We Don’t Get Fooled Again”, “Pinball Wizard”,  and “Baba O’Riley.”

The crowd was energized and I had a great view from the side of the stage, mezzanine section to catch all of the action.  If you have a chance to catch the group who have part of the Shure family for over 45 years, it’s an awesome show!

Ryan

So I thought a bullet point format might work well for this.  I may ad a few short comments, but most of them will speak for themselves:

• My first show as an AR rep was to visit Slaughter at park West in Chicago.  The band we’re nice guys, invited me right up onstage to see their gear.

• Taking a road trip to Summerfest in Milwaukee to visit Destiny’s Child.  I brought some Shure shirts with to swag the crew and Beyonce put one on when she arrive before soundcheck!

• Many nights of hanging with one of the best photographers in the industry – Paul Natkin (www.natkin.net)

• Attending many awards shows including The Grammy’s, the Academy of Country Music Awards, The Latin Grammy’s (the 2^nd Annual was supposed to happen on Sept 11, 2001), the Country Music Awards, The Gospel Music Awards and the American Country Awards over the last 16+ years.

• Traveling to Switzerland (my first time out of the US) for the Montreux Jazz Festival.

• Seeing and meeting so many artists at the NAMM show each year.

• Working with some artists since the beginning of their careers: Le Ann Rimes, Jo Dee Messina, Dierks Bentley, Korn and many more.

• Meeting and working with legendary artists like The Pretenders, Tony Iommi, Ozzy Osbourne, Slash, Natalie Cole, Alison Krauss & Union Staion and The Who, to name a few.

• Being tricked by Tony Iommi – I met him at a gig early on in my AR career with endorsement paperwork in hand.  After handing it to him he said “I need to look this over.” A half an hour later, he came back and said “I can’t sign this.”  My face went blank – I was speechless.  He said jokingly “You should see the look on your face…I signed it.”

• Lobbying congress and the FCC on behalf of Shure to protect wireless products and the frequency spectrum they operate in.

• Watching The Who do a 2 hour pre-show rehearsal at the Palace at Auburn Hills, MI a day before their show.  It was myself and 3 other people in an Arena.  Shortly after they finished we shot an ad with Pete and Roger.

• Co-producing a Shure show for the National Sound Contractors Convention with Ed Thigpen and friends plus a 20 minute Blue Man Group set in the middle.

• Many days and evenings of hanging/working with some of the best AR reps in the industry at the Percussive Arts Society International Convention (PASIC) and the Modern Drummer festivals over the last 16 years. (You all know who you are!)

• At one of my previous bosses’ request, shaking Elton John’s hand after a sound check and thanking him on his choice of microphone.

• Seeing and Meeting Cheap Trick for the first time (on the same night) at The Metro performing the album Heaven Tonight. Killer show!!

• Coming up with a plan to open an AR office in Nashville and having that plan be accepted, put into action, and succeed beyond my expectations.

• Visiting some amazing Nashville area studios like Dark Horse Recording, Blackbird Studios, and Ocean Way.

• Having artists and engineers play me songs before anyone else gets to hear them and see them become hits.

• Seeing Rufus & Chaka Khan in Nashville.  Great show – deepest groove/pocket I’ve ever heard live!

• Shaking B.B. King’s hand and wishing him a Happy Birthday before a show in Chicago at The Riviera.

• Working with drummers who I grew up following:  Dave Weckl, Peter Erskine, John “JR” Robinson, Simon Phillips, Ndugu Chancelor, and many more.

• Arranging a group photoshoot with all the drummers listed above and a few others like Horacio “El Negro” Hernandez, Rod Morgenstein, and Trilok Gurtu.

• Visiting the set of the movie “A Mighty Wind” to watch them shoot at scene that made it to the extra’s on the DVD. (it’s the music video scene with the large Lava Lamps)

• Taking the guys in Spinal Tap over to the NAMM show floor for a quick tour. Then watching them perform for what has been the hippest NAMM show performance since.

• Remembering several Grammy performances I saw on site: Aretha filling in for Andrea Bocelli singing a classical song, Alanis Morrisette signing “Uninvited” backed by a string orchestra, Aerosmith’s “I Don’t Wanna Miss A Thing”, several Lady Gaga performances, and The Beach Boys with Maroon 5 and Foster The People

• Remembering all the great crew people behind the scenes at all of the awards shows who pull off major accomplishments to make these shows happen every year.

• Right Place, Right time -Finding about The Civil Wars and reaching out to form a relationship. Seeing them rise to perform at The Grammy Awards in less than a year.

• Hearing stories everyday from artists and engineers on how using Shure products have helped their careers and in some cases, changed their lives.

• Having a family, both at Shure and at home to share these moments with.

I know there are a few that I’m forgetting but these stick out.  I am so thankful everyday to be working and be allowed to visit with so many great people in this industry.   I hope to be doing this a long time as I feel I was meant to do it.  I move forward, with anticipation of the next great moments.

And now…back to work.  I have to come up with questions for my Jason Mraz video interview next week.

Calling all Artist Relations reps!  What are some of your memorable moments?

Ryan

Shure has long had a reputation for building not only excellent sounding products, but ones which are built to last. There are hundreds of stories of bands dropping their Shure mic into their pint glasses, accidentally dropping a mixing console onto their mic, or in the case of The Who’s Roger Daltrey, actually going out of his way to try to destroy his Shure mics. In addition there are lots of videos showing just how tough an SM58 is. Try searching for ‘Shure drop test’ on youtube for even more videos of an SM58 being shot, dropped from a helicopter, and even being run over by a bus!

Having said all this, the actual process every single Shure product goes through before appearing on the market is something not a lot of people know about. Wired’s RAW FILE blog got an exclusive behind-the-scenes look at the type of tests Shure products have to pass including products being scorched, smashed, frozen, and even bathed in synthetic sweat. Very interesting reading.

Making an Audio Icon: Inside Shure’s Stress-Test Gauntlet | Raw File | Wired.com