“Two hands on the wheel, two eyes on the road.”
That’s the slogan for the State Farm® Celebrate My Drive® campaign. High schools across the country that committed to safe driving practices were in the running for the chance to earn some serious grant money. And, for the 2014 campaign, two lucky schools also won a performance by GRAMMY® Award winning trio The Band Perry! What an awesome way for a band to give back while aligning themselves with a great campaign.
When I was in high school, I remember a rock group coming in to perform. I don’t remember their name, and they certainly had not attained any stature in the music industry, but I’ll never forget the students’ anticipation that something very special was about to happen. It was about the only time I had seen a concert like that in our gymnasium. Everybody loved it! A group like The Band Perry playing in my gym back then would have been just CRAZY!
There are stories every day on social media about artists getting involved in great causes, helping so many people. When Earl Neal (Production Manager, The Band Perry) started telling me about these concerts in high school gyms, I thought about how special the rock show at my school was, and I had to find out more.
“We brought in a slightly scaled down version of our whole show: lights, video, and PA,” said Neal. “For some of these students, it might just be the only chance they have to see a big concert like this. Cascade, Iowa, [the location of the Small Schools Grand Prize-winning school] has a population of about 2200. It was great to see how into it these kids were.”
Back in November 2014, I also got to speak with the band about how they felt about this campaign.
Kimberly Perry explained, “This campaign is celebrating brand-new drivers who are in their first few years behind the wheel, the freedom of that drive, but also putting a highlight on the responsibilities that go along with being behind the wheel. It’s so important to us. Things begin and end with the fans in our world, and so many are young drivers. They are coming out to our shows, and it’s really important to us that they get to and fro safely. So many distractions these days. Text messages…”
Neil Perry picked up where she left off: “Radio…siblings,” and laughed. “But the big point behind the campaign is two and two,” he continued. “Two hands on the wheel, two eyes on the road. It’s a really simple message but a really important one.”
This campaign was perfect for The Band Perry, specifically targeting their demographic of fans. Maybe there’s a company out there with just the right campaign for your band.
Photo Credits: The Band Perry